Work Experience

Kids Take Over

Los Angeles, CA || November 2021 – present

Digital Marketing Manager

• Doubled growth on Instagram and YouTube through engaging content & copywriting

• Increased views, engagement, & brand awareness, executing successful social strategies across multiple platforms

• Managed social content for audiences of +1.2 million users, with daily posts and data-driven improvements

• Increased sales revenue, producing successful advertising campaigns using Google Ads, Facebook Ads, & YouTube

• Increased sales conversions and ROI using performance analytics & A/B testing

• Amplified organic traffic & search engine rankings through effective SEO, including keyword research & implementation

• Counseled SoundCloud on new talent discovery, playlisting, & social media strategy for a 2-million-user audience, achieving a 200% increase in engagement on partnered posts

• Built & moderated a Discord community of 4,000 members, organized events & livestreams for an audience of 100,000 users

 

Sosshouse Records

Los Angeles, CA || May 2020 – present

Artist Manager

• Increased streaming revenue & audience size through effective promotion on social media & internet blogs

• Managed Spotify, SoundCloud, Apple Music, & YouTube accounts for the rapper “Kura”, maintained rollout schedules

• Negotiated a record deal with Pi’erre Bourne’s label, Sosshouse (via Interscope), managed budgets, booked travel & studio sessions

• Arranged collaborations with producers & secured feature placements from other artists to create commercially successful music

• Amplified audience engagement on social media through consulting artist on their digital presence

• Provided creative direction & arranged the production of music videos, singles, albums, & promotions

• Scouted new talent by attending shows, networking with industry professionals, & using SoundCloud / YouTube

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TipStars

Los Angeles CA (Remote) || January 2021 -  November 2022]

Digital Marketer & App Developer

• Collaborated with CEO to understand their app needs & preferences

• Provided feedback and improvements during all stages of the app development process, ensuring optimal UX/UI

• Tested app performance & usability to guarantee high-quality user experience & functionality

• Decided app layouts, fonts, and color themes, ensuring consistent brand identity & user experience

• Designed and implemented effective promotions to increase app downloads & revenue, created audience personas

• Collaborated with app developers to improve app functionality, user experience, and aesthetic

 

PlugInTheOx Management

Los Angeles, CA || July – November 2021

Artist Management Assistant

• Assisted with daily tasks and needs of the management for 5 artists: Calabasas, Kevin George, Kaycyy Pluto, Prznt, and Vodli

• Created a digital marketing database of 200 influencer content creators, organized by follower count and price for their promotion

• Fielded communication between industry professionals on manager’s behalf

• Assisted photographers, videographers, and artists during photo and video production

• Designed management website, filmed and created content for artists’ social media accounts

 

Cleveland Cavaliers Social Media

Cleveland, OH (Remote) || October 2019 – February 2020

Sync Licensing & Content Development for Social Media

• Curated the music for all Cleveland Cavalier social media posts on their verified Instagram and Twitter accounts

• Reversed underperformance of social media by providing Cav’s content creators with more engaging & contemporary music

• Compiled an exhaustive database of up-and-coming producers, categorizing their work based on relevant metrics

• Drafted sync licensing agreements to use producer’s original music for Cavs’ social posts  

 

Quicken Loans

Detroit, MI || May – August 2018

Communications and Client Relations Intern, Administrative Assistant

• Introduced & managed a new digital service called “Stella”, which monitored clients’ satisfaction to improve employee performance

• Implemented a new program (“Operation Heart”) where hand-written cards were sent to clients, greatly improving employee-client relations

• Coordinated schedules and fielded calls on behalf of the VP of Client Relations

• Compiled and distributed Stella data into twice-daily, weekly, and monthly updates for all department with client-facing roles

• Updated the Quicken Loans intern website & Stella website daily

 

Detroit School of Rock and Pop

Detroit, MI || June – August 2017

Marketing Assistant and Guitar Teacher

• Collaborated with CEO to effectively market DSRP production and tutoring programs

• Project management for a program allowing students to professionally record songs and music videos which can then be promoted with DSRP resources

• Filmed music videos for student bands, took photos to update their website daily

• Taught guitar lessons to students age 7-13

• Filmed, edited, and directed a promotional video which was used on the company’s website, Facebook, Twitter, and YouTube

 

Proof Management 

Farmington Hills, MI || May – July 2017

Marketing Assistant, Brand Ambassador

• Completed training program to learn marketing strategies and retail statistics for effective product promotion.

• Assisted in the promotion and retailing of various products represented by Proof Management in Sam’s Club, Costco, Kroger, & Meijer 

• Publicly represented companies as a brand ambassador for BioMega, TerraLife Bedding, Meijer Credit Card, and more

 

Broder Talent Group

Birmingham, MI || May – July 2016

Administrative Assistant, Marketing and Brand Strategy Intern

• Communicated with event planners and modeling agencies in Fort Lauderdale, Los Angeles, and Detroit to promote models and musicians

• Coordinated schedules and fielded calls on behalf of company CEO

• Produced, filmed, and edited music videos and promotional videos for artists on the Tonic Euphoria label

• Participated in recording and mastering music for the electro-pop violin group, NUCLASSICA

• Auditioned 'Concert Prodigy' for the television show Shark Tank, was casted but never made it to filming

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Michigan Roundtable for Diversity Inclusion

Detroit, MI || May 2014 – September 2015

Event Organizer and Facilitator

• Developed workshops designed to advance audiences’ understandings of power, equity, and opportunity in America  

• Led discussions on social justice at schools and community events throughout metropolitan Detroit in order to create a more inclusive and equitable community

• Promoted passage of the Marriage Equality Act of 2015 through community involvement and public discussions

 

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Additional Skills

• Social media strategy & execution, content creation & curation

• Social media ads, A/B testing, ad optimization, & SEO

• Strong networking & talent identification abilities

• Artist consulting & management

• YouTube CMS, data analysis & reporting

• Deep knowledge of Hip-Hop music, culture, & enterprise

• Excellent organization, time management, & communication skills

• Strong understanding of social media management tools, DSPs, & analytics platforms

• Proficiency in Microsoft Office, LogicPro, Adobe AfterEffects, Photoshop, iMovie, ProTools, & Discord

• Experience with VR design, website development, and graphic design

• Ability to read & compose music, guitar player since 2007

• Public speaking and large group facilitation skills

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Academic & Community Awards

Strickland Writing Award (2015)

American Philanthropy Association National Award (2015)

Nominee for Cranbrook Excellence in Art Award for Metalsmithing (2013)

Nominated for Cranbrook’s Prized Papers (2014)

Keynote speaker for ConQuest: Crohn’s and Colitis Foundation (Ongoing)

Keynote speaker at Children's Miracle Network and Beaumont Children's Hospital (2014)

College for Creative Studies Silver Key Award for Sculpture (2016)

Cranbrook Excellence in Art Award for Achievement in Sculpture (2016)

 

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Extracurricular Activities

Virtual Reality Design

•  Experienced in Unity real-time development platform

•  Can Create 3D, 2D, Virtual Reality and Augmented Reality visualizations for Games, Apps, Transportation, Film, Animation, Architecture and Engineering

Music Experience

• Guitar player since 2007

• Proficient in various DAW software

• Experience in recording Foley sounds, scoring for visual media, and video editing

• Student at Detroit School of Rock and Pop (2009-2014) 

• Summer tours with School of Rock band: played in New York City, Chicago, Cleveland, Columbus, Pittsburgh, Memphis, Nashville; Special concert at STAX School in Memphis, TN

• Collecting vinyl records and Rolling Stone magazines since 2010

• 3000+ plays on original compositions published through SoundCloud 

 

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Volunteer Work & Community Service

• Fund raising activities for Crohn's Colitis Foundation of America

• Fund raising activities for ConQuest (Ongoing)

• Free concerts at various churches, community centers, nursing homes, & veteran homes in numerous cities throughout the Midwest & East coast (2009-15)

• Volunteering with Detroit’s Clark Park Coalition teaching people ages 5-25 how to play lacrosse and stay active (2014-2016)

• Student Teacher at Detroit’s Write Idea, teaching kids at Durfee Elementary how to read and write through one-on-one mentoring (2014)

• Volunteering at Palmer Park for Bridge the Divide (2014-2016)

• Numerous volunteer events through the Michigan Roundtable (2014-2015) around metropolitan Detroit

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